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Why Is Make Up Considered Underrated?

When we talk about the best makeup brands we know of, generally drugstore makeup gains a mention due to its affordability and accessibility. Being able to run into your nearest local pharmacy on the corner and grab a new lipstick, eye shadow, mascara, foundation — or anything really — sometimes really is a revelation when you really need it. (Hey, it’s how Cardi B’s makeup artist discovered the greatness of Milani foundation.)

Beauty tends to be one of those markets where price really can skew one’s perspective anyway, with luxury rice tags tricking you into thinking that just because it’s expensive that it will work — how very Emporer’s New Clothes. While “affordable” means something different for everyone, “drugstore beauty” definitely means the same thing to all of us: a price point around but not surpassing $10, right? To me, anything over $15 defeats the purpose of drugstore shopping. So many of the best makeup brands are only sold directly online or have a less omnipresent in-store placement than the typical drugstore brand — but they may be even better than our drugstore favorites, often for just as much or even less money.

Worth noting is that many of the drugstore big guys are not cruelty-free. Lame. Many drugstore-adjacent brands are certified cruelty-free. (All of them on this list certainly are.) So you get all the benefits of the drugstore prices, even better formulas (yeah, I said it), no animal testing, and more wide-ranging shades than the drugstore foundations (which never seem to go deep enough, anyway). The idea of “drugstore beauty” is evolving, and these are the brands at the frontier of the great affordable makeup expansion.

Where to find us?

Publika Shopping Gallery

11am-8pm

Block A4-1-2 Publika Shopping Gallery,
Solaris Dutamas, No 1, Jalan Dutamas
50480 Kuala Lumpur.

+6019 8818 108

Paradigm Mall

10am-9pm

UG 20, 1, Jalan SS7/26a,
Kelana Jaya, 47301 Petaling Jaya,
Selangor Darul Ehsan.

+6019 6629 318

Empire Shopping Gallery

11am-8pm

UG22, Empire Shopping Gallery,
Jalan SS16/1, 47500 Subang Jaya,
Selangor Darul Ehsan.

+6019 7762 369

Make An Appointment

Publika Shopping Gallery
11 am - 8 pm
+6019 8818 108
Paradigm Mall
10 am - 9 pm
+6019 6629 318
Empire Shopping Gallery
10 am - 9 pm
+6019 7762 369