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Have You Noticed That Your Makeup Is Now Skincare?

It would be fair to say that the world of beauty appreciates the appeal of a classic two-in-one as much as the next person. Foundations formulated with SPF so you can skip the sunscreenMascaras that lengthen and nourish your lashes too while they’re at it? Or perhaps an eyeliner pencil with natural actives that minimise the signs of ageing? Yes, yes and yes. If you’ve ever found yourself conscientiously slathering on lip balm after wearing a liquid matte for an extended period of time, the new guard of skincare-infused makeup is here to take the guilt out of the equation.

While makeup adverts once devoted real estate to long-lasting coverage and pigment payoff, they now want you to know that you can have nourished, hydrated skin as well. So, when did the epicentre of beauty shift from makeup to skincare? We live in uncertain times, but even as the industry finds its resilience tested, hope lies ahead in a holistic approach to conventional makeup.

Where to find us?

Publika Shopping Gallery

11am-8pm

Block A4-1-2 Publika Shopping Gallery,
Solaris Dutamas, No 1, Jalan Dutamas
50480 Kuala Lumpur.

+6019 8818 108

Paradigm Mall

10am-9pm

UG 20, 1, Jalan SS7/26a,
Kelana Jaya, 47301 Petaling Jaya,
Selangor Darul Ehsan.

+6019 6629 318

Empire Shopping Gallery

11am-8pm

UG22, Empire Shopping Gallery,
Jalan SS16/1, 47500 Subang Jaya,
Selangor Darul Ehsan.

+6019 7762 369

Make An Appointment

Publika Shopping Gallery
11 am - 8 pm
+6019 8818 108
Paradigm Mall
10 am - 9 pm
+6019 6629 318
Empire Shopping Gallery
10 am - 9 pm
+6019 7762 369